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With cyber shopping, consumers face a massive amount of product information before an educated purchase decision can be made. Identifying relevant products is therefore laborious for consumers, in particular when they look for non-commodity products such as consumer electronics. Product Recommendation Agents (PRAs) help consumers in finding relevant products efficiently. PRAs recommend a set of products either explicitly according to product attributes preferred by the consumer or implicitly based on consumers’ interests and activities. PRAs retrieve hereby product information from various sources such as a retailer’s product database or a third-party’s review database. This entry introduces and discusses PRAs for cyber shopping consumers from five perspectives: (1) Purchase decision-making, (2) natural language interaction, (3) dynami...
Warentransporte als Bindeglied zwischen den global verteilten Beschaffungs- und Absatzmärkten sind einer Vielzahl von Risiken und Gefahren ausgesetzt. Durch die zunehmende Einbindung aufstrebender Schwellenländer in die globale Warenwirtschaft erhöht sich die dynamische und strukturelle Komplexität der Transportnetzwerke zusätzlich. Wirtschaftlich können gehäuft auftretende Transportschäden bei Unternehmen zu Betriebsunterbrechungen oder einer eingeschränkten Lieferfähigkeit führen, die die Kosten eines einzelnen Transportschadens meist weit übersteigen. Im Kontext des Risikomanagements von Beschaffungs- und Distributionsprozessen wird in diesem Beitrag ein Maßnahmenraster zur Schadenverhütung im Transport entwickelt. Die Ergebnisse werden in Form eines Technologieportfolios visualisiert, welches die wesentlichen Hauptursachen für Tran...
More intensive competition confronts insurance companies with increasingly price-driven and disloyal customers. Strategies for maintaining and advancing competitiveness through value added services have hence come to the fore. Despite the number of academic contributions in this area and products on the market it remains unclear how the provision of value added services affects the customer’s decision during the purchasing process. To close the research gap, we conducted a choice-based conjoint analysis to explore the influence of providing value added services as part of an insurance product on the purchasing decision. Based on a motor insurance product we considered product-related factors such as price, franchise, and the no claims discount as well as services provided after an accident and services provided at the time of closing t...
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